Programme and Presentations

Thursday November 15, 2007 at Sorø, Denmark

9:00 Conference registration
Chair of the conference: Stig Hirsbak, Director, Hirsbak Consult
9:30 Welcome
by Bent Normann Olsen, First Chairman of the Regional Council, Region Zealand PDF
Introduction to the conference by Bjarne Rasmussen, Project Manager of DestiLink PDF PPT
10:00 Destination development approaches - the Danish Experience by Eva Thybo, Destination Development Manager, VisitDenmark PDF PPT
www.visitdenmark.com
10:20 The European Perspective: EU’s agenda for a sustainable and competitive European tourism by Franco Ianniello, Head of the Tourism Unit, European Commission PDF PPT
10:40 Coffee and tea break
11:10 Experience economy - creation of the meaningful experience by Albert Boswijk, Director of European Centre for the Experience Economy Amsterdam University
www.experience-economy.com PDF
We all want to develop the right framework for engaging the guests - the customers, the tourists, the consumers, the citizens - and ensuring they get some relevant and maybe exciting experiences. How to do this? Albert Boswijk has written a new book - come and be inspired by his observations and models!
11:50 Storyliving - a branding and community building concept in the City of Frederikshavn by Jan Michael Madsen, Story Officer, The Tordenskiold Foundation
www.tordenskiold.dk PDF PPT
Everybody is talking about storytelling, connecting the product or service with a story, and how to get the “storylistener “ more interested and engaged in the product or service. But what about storyliving, which is a significant step further, and where you become part of the story? Enjoy Jan Michael!
12:30 Lunch at hotel
14:00 Introduction to the parallel workshops by Bjarne Rasmussen, Project Manager of DestiLink
The aim of the workshops is to exchange good practice examples and experiences.
They will integrate considerations on cooperation, branding & marketing, sustainable development and innovation into the following:

Local and Regional Produce
How can local & regional produce play an active role in sustainable tourism development?
For inspiration, two presentations will be held:
• The Goose brand by Nils-Arvid Andersson from Destination Söderslätt (SE) PDF PPT
• The Bregentzerwald Cheese Route by Theresia Meusburger, Cheese Route Director, and Helmut Blank, Chairman of the Bregentzerwald Tourism Board (AT) PDF PPT

Development of Tourism Enterprises
How can entrepreneurship be stimulated in developing sustainable tourism?
For inspiration, two presentations will be held:
• The GOIEKI incubator by Iker Galparsoro from GOIEKI SA, the development agency of Goierri Region (ES) PDF PPT
• Rural visitor networks by Melanie Thompson-Glen from UK Trade & Industry (UK) PDF PPT

Cultural identity and cultural diversity
How can local identity and cultural diversity interact with tourism to shape destination development?
For inspiration, three presentations will be held:
• Fiskars Village by Ingmar Lindberg, Chairman of the Artisans, Designers and Artists Cooperative of Fiskars (FI) PDF PPT
• Kashubian Folklore in the Pomeranian Region by Mariusz Mowka from the Kashubian Folk High School (PL) PDF PPT
• Roskilde Festival PDF PPT

16:00 Coffee and tea break
16:15 The DestiLink approach by Bjarne Rasmussen, Project Manager of DestiLink PDF PPT
17:00 End of Conference
19:30 Conference dinner at hotel